Our Story
Our Story
Our Story
S Y CLOTHING is a sole proprietorship, founded in 2017 by mother Yasmin and daughter Adeeba Khan. Allahabad-based Glittercholi is a home-grown, customisable clothing brand.
Adeeba, originally a software developer, was deeply inspired by the beauty of Indian textiles and set out to bring South Asian fashion to every doorstep.
Her biggest inspiration was her mother, with over 25 years of experience in tailoring. Together, they built Glittercholi — combining design vision with craftsmanship.
While Adeeba handles sourcing, design, and marketing, her mother leads execution and stitching.
“Watching her mother receive appreciation from across the globe keeps her going.”
About Us
We create practical outfits while keeping the drama alive — blending tradition with a modern, playful edge.
Glittercholi has grown internationally, building a loyal customer base across the globe.
We focus on design, fit, and affordability, ensuring every outfit feels special yet accessible.
Our “effortless essentials” concept allows you to re-style existing garments with new elements like blouses, skirts, or dupattas.
We are deeply committed to customer satisfaction and go the extra mile to deliver exactly what you envision.